I will expand on the above as we look at the Google Analytics Dashboard. This is what you see first on opening your GA. The blue graph of “Visits” is the most noticeable feature, and above this to the right is the date range.
One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important. It’s also the reason you want to be using “buyer triggered” keywords if your marketing strategy. When they come to your site, and you have an excellent product at fair value, you are half way there. With a bit of persuasive pre-selling that you have the best answer for them, sales can be made very easily.
Underneath the graph of visits we have “Site Usage”, with some pretty interesting stuff, most of which is self explanatory. When checking the “Compare to Past” box the previous date range data will show up in green, as well as a percentage increase or decrease. The two items I am most interested in are the “Avg. Time on Site” and the “Bounce Rate”. This tells me a lot about how people are reacting to my site.