The first thing that you can do to improve your sales and profits online is to offer a sale. It doesn’t matter what the size of your email list is. I’ve had a list of 60 people and ran a sale, and 2 people ordered. That’s an email conversion rate of around 4%. This is something that you will definitely want to do if you want to see sales right away.
Let me start with this — Do you have a marketing funnel? Do you even know what a marketing funnel is? Do you think you have to be a techie to do it? Do you think it’s too overwhelming to put one together? Do you have funded proposals to offer your potential prospects? Do you even know what a funded proposal is? A funded proposal allows to you give something away of high value to the prospect, before you ever solicit them for your business. A great marketing funnel allows you to focus on generating traffic, letting the system recruit and build a relationship for you!
Some will say that direct mail doesn’t job, others that cold calling is too difficult and not worth it, etc. They tell you this so that you can will buy into their particular marketing program and for no other reason. Some will recommend what works for your children, which is fine, but it doesn’t mean it is useful for you. I have many friends that own their own businesses and every single one promotes differently, gets their customers diversely and some of these decision makers are in the same line of work! My point is you must find the strategy that works to suit your needs and working with a pro who actually knows precisely what they are doing is the foremost strategy of all.